Our renewed collaboration with the F2 agency, with whom we’ve created numerous advertising campaigns for Lidl, has once again borne fruit in the form of another commercial, this time produced for Pečjak Bakeries. The biggest challenge in such productions is ensuring that the food looks truly appetizing. Fortunately, the strudel provided by Pečjak Bakery presented no issue in that regard. The director of photography was Simon Pintar, and the director was Ven Jemeršić.