We rarely turn to the production of music videos because we are inspired by good music, which is increasingly harder to find in today’s flood of music production. Director Ven Jemeršić has worked on 200 and more music videos but has not yet collaborated with the band Siddharta. Together with the director of photography Vladan Janković, they filmed the first video for the song “1 Minute,” which is on the new album titled X. It seems that this won’t be the only project we’ll be working on for this legendary band, which has left its mark on Slovenian music both domestically and internationally.