We’re proud to announce that the music video for “1 minute” by Siddharta has been officially selected for the NUBES Music Video Awards, held in southern Italy, just a few kilometers from the legendary Mount Vesuvius.

Directed by Ven Jemeršić, the video explores the fragility and beauty of life through a symbolic narrative built from a series of carefully composed visual moments. Rather than following a linear storyline, the video portrays a cycle of life — a loop that suggests how what may seem like a fleeting moment to one, can mean an entire lifetime to another.

It is a meditation on time, memory, and human legacy — how we come, how we go, and how life continues without asking for permission.

The winners will be announced on June 15th, but simply being included in the festival’s official selection is already a great honor.
Grazie, Italia!