A few months of brainstorming with the agency New Moment has resulted in a new series of commercials for the company JUB, for which we have been shooting for several years. The series is primarily intended for social media but we have also created one commercial for television communication. Casting was an important part of the production as we wanted to find the right protagonists to achieve the dynamics we were aiming for. We also shot versions for the entire region where JUB sells its products.
The shooting was filled with a lot of laughter, as is customary with this agency. The director was Ven Jemeršić and the cinematographer Vladan G. Janković.